By : Ashley Carman
Source : Bloomberg
Bruno Del Granado, head of global Latin music at Creative Artists Agency (CAA), thought the Latin music explosion would arrive in 1999. In May of that year, Ricky Martin released his self-titled album featuring Livin’ La Vida Loca, and around the same time, other artists, including Enrique Iglesias and Shakira, dominated the charts. But as summer turned to fall, Latin music faded with it, at least in the mainstream US.