By : Tim Ingham
Source : Music Business Worldwide
Over the past few days, three Universal Music Group-affiliated megastars – Drake, The Weeknd, and Rihanna – have seen their vocals replicated by AI tools, and then ‘performed’ within viral music productions.
The tune that’s drawn the most attention, understandably, is a cover version of Ice Spice’s risqué 2022 hit Munch (Feelin’ U), on which the vocals are ‘performed’ by an AI copycat of Drake’s voice.
It’s currently being posted and reposted across social media sites including Twitter and TikTok. Drake himself took to Instagram over the weekend to label it “the final straw”.