Many adolescents are Starbucks obsessed. In a 2024 survey from investment banking company Piper Sandler, it found that the chain is capturing 37% of teens’ coffee and tea budget—no small feat when you reflect on the price tag attached to most menu offerings.
Indeed, holding a cup with the signature green mermaid logo has become a status symbol for many tweens and teens, much like wearing Nike shoes or clutching a Sephora bag stuffed to the brim with pricey products.
As a parent of three girls between the ages of 10 and 15, for the most part, I support their on-trend Starbucks addiction. While I don’t know if they actually like the drinks, or order refreshers and boba sips to feel cool, the bottom line is that I trusted the company to provide quality, safe beverages for my crew (who isn’t too into coffee just yet)—until now.
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