Aug 20, 2026
By: Murray StassenSource: Music Business Worldwide

Spotify is cracking down on profiles of artists whose identities are generated by artificial intelligence.

The streaming platform is introducing a badge that flags artist profiles built around an AI-generated identity as “AI Personas”.

The label is designed to tell listeners that an artist’s identity “may be AI-generated and does not represent a real person”, according to Spotify.

Music from profiles carrying it will be kept out of Spotify‘s personalized recommendations by default.

The badge will start appearing from mid-September, Spotify said in an announcement on Tuesday (August 11).

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